SerpRobot (Free Online Google Keyword Rank Tracker) Review



SERP Accuracy




Value for money




Ease of Use



  • Great value for money
  • Allows many keyword searches
  • Generous free trial
  • Support listens to feedback


  • Lacks more advanced features
  • Has an occasional KW check backlog

Update: SerpLab has recently undergone a rebranding and is now SerpRobot. There's also been a few changes to the services they provide so I will update this article as soon as possible.

Customer Support Experience

I've never actually had to contact SerpLab about technical issues or problems with the website itself. However I have contacted support on a few occasions about feature requests or ideas to improve the service. Almost every request has been implemented since, so they are very receptive to feedback and suggestions. Some of these changes were pretty big, such as a project search bar, YouTube SERP tracking and search volume numbers for YouTube keywords too. They always came across as helpful and willing to improve their service, so I have no doubt any genuine technical issues would be resolved promptly.

Occasional Downtime

Over the months I have noticed a few support messages appear on the dashboard about keyword checking backlogs or delays. However these are very infrequent and they are obviously aware of the issues themselves. They get fixed pretty quickly so it's not really a huge issue anyway.

User Interface and Features

The user interface looks a little bit dated and it lacks some of the more advanced features that other SERP trackers have. However, all I personally want from a SERP tracker

#1: For the results to be accurate and for it to work consistently
#2: For it to be convenient to add keywords
#3: Economically priced

All the other fancy bells and whistles, pretty user interfaces and so forth, for me at least – are not worth paying triple the price.

Suggestions For Improvement

  • Add a search bar to filter projects
  • Since the search bar has been implemented, it would be good to have some more advanced filters or even quick filters buttons next to it. So you could quickly see projects with keyword jumps or filter projects that contain keywords with under or over a certain search volume.
  • Ability to bulk add projects. Either by CSV import with project name, keywords, region and so forth. At the moment I currently use an Imacro to create multiple keyword tracking projects, which you can get here.
  • There are some other features, like grabbing related keywords. Some of the more expensive SERP trackers have these kinds of features. However, I would fully expect the price of SerpLab to increase a significant amount of some of these more advanced features were implement. As they're not essential, I would rather keep the service the way it is for the price it is as I'm more than happy with what's provided.

Images of SerpLab

As you can see, you can signup for free and track 50 keywords. I used this for a few months before getting the paid option which opens up a few other options (like YouTube, Bing and Yahoo SERP checks) it also gives a combined total of 650 searches.

SERPLAB Team pic

Here's the project entry page with options. As you can see, you can track other search engines, device types and locations.

SERPLAB Add New Project

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